Who You Are
Advertisers and Agencies
Ever think the B2B audience is too fragmented? Concerned you can't get large scale without sacrificing context integrity? Maybe you're just looking to expand your B2B reach or just not sure how to qualify a B2B audience. The BBN created the solution for you by aggregating the most trusted media properties that serve business decision makers while they are making business decisions.
What is B2B? The trade press built a very loyal constituency of industry professionals over the past half a century. This proved to provide the highest level of influence for marketers trying to reach people who buy business products. As a result, these brands have a long legacy of connecting B2B buyers and sellers within these niche communities. This was the foundation in which the BBN was built.
BBN is media created FOR BUSINESS. The BBN was founded on the principle of helping advertisers reach a large scale B2B audience by leveraging the aggregation of the conventional trade press. Our media network has grown to include both vertical and horizontal coverage with the addition of many web-based publishing companies. However, that expansion has not compromised our commitment to provide advertisers an audience generated from web properties solely dedicated to serving people at work. This is the most highly qualified audience of business decision makers within the context of their work - reaching decision makers while they are thinking about products and services need to run their businesses.
BBN’s B2B audience: BBN maintains a targeted, qualified and contextually relevant audience. Whether targeting a specific industry, small business owner or c-level executives; the BBN has unprecedented reach to the B2B markets you need. For example, we’ve aggregated millions of small business owners with active operating companies through the brands they rely on to help them run their businesses. Unlike general consumer business sites with aspiring entrepreneurs, users through the BBN are running active operating companies. On average, they've been in business for more than 15 years. The small business community is merely one of many B2B profiles our advertisers have successfully engaged for major branding initiatives and lead-generation programs.
Why BBN? We married our unparalled aggregated audience with the world's leader in campaign management...24/7 Real Media and its award-winning Open AdStream ad serving technology. For more information, please contact BBN at sales@theb2bnet.com or 301-731-5147.
Publishers
Web models were developed for large, consumer-based mass audience sites. In contrast, B2B publishing has maintained the niche communities in which the industry evolved in the middle 20th century. As the web audience grew and the supporting technology improved, the rates declined. These dynamics created the divide between the generally accepted web model and the proven value-proposition of the business-to-business media.
According to Outsell, over $750 million (US) of advertising budget earmarked for the B2B audience is actually directed to consumer websites each year. That’s three quarters of a billion dollars the B2B media industry is forfeiting because the web model for major advertisers has not adapted to the value-proposition of a premium audience. If it’s earmarked for B2B but directed to consumer sites… the logical next step would be to direct that money back to the B2B category. This was void that existed for years and it’s the void that BBN is filling for reaching major advertisers trying to reach business decision makers.
BBN is successfully attracting those advertisers by creating an ease of use for reaching qualified users in the context of their work. We are generating incremental revenue for our media partners by providing large-scale buys to advertisers. These media buys have proven to be complimentary to the advertising relationship our partners have established.
How do we do it? Partnership with our partners is paramount and we don’t take that lightly. BBN’s media partners have been instrumental in the evolution of our business and we have a commitment to this approach. It begins with constant communication with our media partners with proactive visibility on our advertising campaigns and tactics that support these programs. With a successful track record in North America, a European launch, and an eye on the globe; we are ready to speak to publishers dedicated to serving business decision makers at work!
For additional information about joining BBN please contact publishers@theb2bnet.com and complete the prospect questionnaire! We look forward to hearing from you.
