Case Study: Hexion
What’s the former Elmer’s Glue Corp to do when the push to go green grows and the mere mention of formaldehyde causes a potential client to shudder at the environmental blow back? A webinar of course! Hexion came to BBN with a story. Sometimes a story needs more than a simple, though pretty, standard display ad. Sometimes it’s all about telling the tale and of course proving the point in plain sight. This is just what the platform the BBN team provided.

Case Study: United Healthcare

What’s an advertiser to do when their marketing budget is fixed and the conversions halfway through the campaign are not up to par? Get their target’s attention first thing in the morning, when they have barely wiped the sleep from their eyes and are scrolling through their email. Within 24 hours of the first UHC eblast deployed through BBN UHC met their conversion goal for the entire quarter! Going straight to the inbox.